Every term in the course
Glossary
The words we use, in plain English. Lessons link here when a term shows up.
- Affinity
- The corner of the triangle where people get closer to you: your academy, class or community.
- Awareness stages
- Where a viewer is: unaware of the problem, aware of the problem, aware of solutions, or aware of you. Match the message to the stage.
- A·R·C triangle
- The three places people can meet you: Communication (your show and clips), Reality (you, your story, your site), Affinity (your school or community). Each meeting raises how well they understand you.
- Binge Loop
- The five-beat shape of an episode: goal, gap, fun and games, climax, resolution.
- Brand deal
- A company pays you to show or mention what it sells to the people who trust you.
- Bridge
- The planning stretch between your first 14 days and your first shoot day. Every detail of the shoot is settled here.
- Communication
- The top corner of the triangle: your show and the clips you post every day.
- Confessional
- A shot of you talking straight to the camera about what just happened.
- Coverage
- Filming a moment from enough angles (wide, medium, tight, detail) that it can be edited.
- Crash zoom
- A fast cut or zoom from an action to the reaction it caused.
- Film study
- Making a rough sizzle before you film, so everyone sees the plan first.
- Five Feelings
- The five things viewers need to feel to trust a person: the underdog, the special gift, the struggle, the special method, the payoff.
- Five Phases
- Foundation, pre-production, production, post-production, release.
- Hero type
- How you are the hero of your show: established, transformation, host or explorer. Pick one.
- Infomercial
- A longer video, about eight minutes, whose one job is getting people to take your free offer.
- Lane
- One possible show, written as 'a show people know meets another show people know, with your twist'.
- Media kit
- One page for brands: who you are, who watches, your numbers and how to work with you.
- Method
- A simple, catchy name for how you do what you do.
- Micro show
- One short format you post every day, with one way viewers take part: a vote, a comment or an answer.
- Offer ladder
- Your offers from free to small to service to the big package, so people can start at any level.
- Positioning
- Putting your offer next to something the viewer already knows and feels strongly about, so they understand it in one line.
- Reality
- The bottom-right corner of the triangle: you, your life, your story, your book and your own site.
- Release
- A signed form giving you permission to film and post someone.
- Season
- Five episodes, one per feeling, plus the daily clips around them. In this course, also the 90 days that start on your first shoot day.
- Shot list
- Every shot for a shoot, numbered, grouped by location, in filming order.
- Show bible
- One page that says who is in the show, where it happens and what each episode is for.
- Sizzle
- A short trailer, about a minute, that shows the feeling and pace of your show.
- Special gift
- What you are naturally good at. Episode two.
- Special method
- The named way you do your work. Episode four.
- Three T's
- Trouble, transformation, trust: what makes someone a hero viewers root for.
- Underdog
- What you started without. Episode one. Nobody roots for someone who already has everything.
- Webinar
- A talk with slides, about 45 minutes, that teaches and then invites people to one next step.
- Yapping
- Short videos of you talking straight to the camera, filmed at home and in the car. The engine that feeds your show.
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