The A·R·C triangle

The top of the triangle is how people find you. It is your show and the short clips you post every day.

The five episodes are the core of a season. The volume comes from the clips. Every day you post short pieces that send people to the long episodes. The long episodes send them to you.

Do this

• Pick the two apps your customers already use. Post there every day.
• Give every clip one job: make someone curious enough to watch the episode.
• Keep a list of what got the most comments. That list tells you what to film next.

The bottom right corner is you. Your life, your story, your book and your own website. This is where people decide to trust you and buy.

Write down three things before you film anything:

• What you deliver. The finished result someone gets from you.
• Your special skill. What you are naturally good at.
• Your method. A simple, catchy name for how you do it.

Your site should say all three in plain words, show your face, and offer one free thing in exchange for an email.

The bottom left corner is where people get closer. It is your academy, your community, your class. People start free, then pay to learn to do what you do.

Your school does not need to be big. Start with one free lesson and one paid step. Aja's Always Amazing Academy starts with a free checklist of the first seven steps to a business. The paid step teaches the rest.

The show makes people curious about you. The school gives them a way to stay.

Each corner gets a home online.

• Your show site. Episodes, clips, the cast and a way to follow. This is your own network.
• Your business site. What you sell, who it is for, and how to buy or book.
• Your personal site. Your story, your book, press and appearances.

Link all three to each other. Someone who finds one should be one tap from the other two. Start with one page each. A simple page that is live today beats a big site you never finish.